The founders Burger & Lobster have opened five restaurants in London since 2012. So what makes this one any different? No more burgers and no more restaurant! Just lobster rolls, from the deli counter.
Although Smack Deli is set up primarily as a takeaway deli, you can pay a little to eat in. This is recommended as the crisply decorated basement has a warm, relax feel to it. Order yourself some Trebbiano white wine, pull up one of wooden stools, at a long bar tables and enjoy.
You can find Smack Deli at 26-28 Binney Street, London W1K 5BN (just around the corner to Bond Street Underground station).