In 1949 David Ogilvy moved to New York to set up an advertising agency. After his first few meetings with clients he realised that he was being remembered not for his brilliant insight and copywriting, but for the simple fact he was a British man in New York. Unlike other expatriates ‘mad men’ (advertising men on Madison Avenue) at the time, Ogilvy did not take this as a sign he should blend in or ingratiate himself with the locals. Instead Ogilvy played his nationality to his advantage and became overtly British. He began to dress in Tweed suits from Saville Row, filled his office with Chesterfield furniture and he insisted everyone in his agency stopped for afternoon tea each day.
Today the Ogilvy Group spans the entire globe and remains one if the world’s most successful advertising agencies.